Is cost an issue? Get sponsors involved.
A sponsorship strategy involves targeting sponsors to purchase advertising space on The PromoPen.
This creates a win-win situation. Sponsors gain exposure and you are able to communicate your message with minimal or no cost.
Example one:
| Charge a sponsor $1.00 to be on every pen |
$5,000 (5,000 x $1.00) |
| Less: Cost of 5,000 PromoPens |
$4,250 (5,000 x $0.85) |
| Money raised |
$750 ($7,500-$4,250) |
Example two:
Charge 4 sponsors 0.50 cents/spot/5,000 pens:
| Sponsor 1 |
$2,500 (5,000 x $0.50) |
| Sponsor 2 |
$2,500 (5,000 x $0.50) |
| Sponsor 3 |
$2,500 (5,000 x $0.50) |
| Sponsor 4 |
$2,500 (5,000 x $0.50) |
| Less: Cost of 5,000 PromoPens |
$4,250 (5,000 x $0.85) |
| Money raised |
$5,750 ($10,000 – $4,250) |
If you would like more information please contact us.
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